I started working with marketing specialists to try to find the approach that I needed, and what I discovered was that credibility and professionalism were more important to leaders, business leaders, and speakers. I was visualising – How do you bring this to people who may not want to sing or have no desire to sing? I thought that public speakers shared their message and that the message was about influencing an audience, just as a singer would like to influence an audience. I realised it was all about creating confidence in people and bringing out their presence.
I wanted to expand my work beyond just teaching singing and discover what I was doing on a higher level. I came up with my business idea as an extension of teaching singing.
We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory. Maria, looking forward to hearing all of your stories today. We think you’ll enjoy our conversation, we’ve shared it below. Alright – so today we’ve got the honor of introducing you to Maria Pellicano.
